JACK'S TOOL SHED
CORESense e-commerce integration: www.jackstoolshed.com
This online retailer of specialty power and hand tools was trying to manage separate groups of orders from several different channels - Ebay, Amazon, and their own website - and getting bogged down in uploading different inventory feeds and processing orders.
I integrated their existing business into the Zoovy e-commerce system, enabling them to streamline their order-processing steps, save time, and consolidate their inventory and orders in one database. They were then able to syndicate their products to multiple channels including Amazon, Google, Yahoo, and their own website, automatically - giving them more time to focus on customer service and support.
After two years of continued success and growth on the Zoovy platform, Jack's Tool Shed migrated to the CORESense e-commerce platform, in part to help handle their high order volume. The new site features an updated graphic design for consumers, and a wealth of back-office order processing features for the Jack's Tool Shed staff.
AUTRY SPORTS
Zoovy e-commerce integration: www.autrysports.com
Web |
Logo design
I helped this online retailer of sports fan team merchandise and autographed sports memorabilia get their retail business started on the Zoovy e-commerce platform from the ground up. Their products are syndicated to multiple channels including Amazon, Shopzilla, Shopping.com, eBay, and Yahoo.
The Zoovy design team created the initial design concept, and I worked closely with them to refine the concept during the design phase. The matching template for Autry Sports eBay auctions ensures brand consistency throughout all channels. This retailer wanted additional specialty sites for sports- and team-specific products that carried over the same basic brand identity, but looked slightly different. So from the Autry Sports design, I created two additional specialty sites with similar look and feel, but different coloration and graphics,
Gridiron Sports and
Aggie Fan Shop.
From a customer perspective, the three sites operate independently. From the retailer's perspective, all orders from the different websites and channels are combined into a single databse location seamlessly, allowing this business to process all orders in the same workflow. This client can operate an unlimited number of specialty sites, without hampering their ability to quickly process orders. More sports and team specialty sites are planned for the future.
AUTRY SPORTS
Zoovy e-commerce integration: www.autrysports.com
Web | Logo design
The Autry Sports logo needed to reflect the many different types of sports-related merchandise that they sell. The overall look of this logo has been translated into their sister sites, Gridiron Sports and Aggie Fan Shop. The similarity of these logos helps achieve brand identity and consistency among all the Autry Sports brands.
BALLET ARTS, INC. of Jackson, Tennessee
Website Design/Development: www.balletartsjackson.org
Web |
Logo design |
Print
The civic ballet company of Jackson, Tennessee needed a more professional website to reflect their growing prestige and bigger audience in the community. The site was built using the Expression Engine content management system, so the organization is able to manage the site themselves without knowledge of HTML. With this website, they were able for the first time to sell tickets online, increasing their subscriber base and improving attendance at their productions.
In addition to extensive public content including text information, photo galleries and production videos, the site offers a dancers-only content area where members can log in to view rehearsal schedules, casting lists, and important member updates.
BALLET ARTS, INC. of Jackson, Tennessee
Website Design/Development: www.balletartsjackson.org
Web | Logo design |
Print
The Ballet Arts logo was redesigned as part of the website project, to give it a cleaner and more professional look. Each performance also has its own logo that is used throughout the website, posters, billboards and other advertising.
BALLET ARTS, INC. of Jackson, Tennessee
Website Design/Development: www.balletartsjackson.org
Web |
Logo design | Print
Each performance requires a poster, billboard, t-shirt, website graphic, and bus sign with the production logo. Previous to working with OSD, Ballet Arts assigned individual committee members to each piece of print media, resulting in mismatched graphics and a production branding effort that lacked focus. Now all print media is designed by OSD, so patrons see a consistent color palette, logo and brand across all media.
CHRISTIE HELM INTERIORS
Website Design/Development: www.christiehelminteriors.com
Interiors site |
Artist site
This Chicago-based contemporary artist has a solid interior design business in addition to her work as a modern art painter. Both websites draw on the same basic color palette and design aesthetic for brand identity. The interior design site features examples of her previous work and description of her services, and the artist site showcases her most recent paintings and upcoming art events.
CHRISTIE HELM INTERIORS
Website Design/Development: www.christiehelm.com
Interiors site | Artist site
This Chicago-based contemporary artist has a solid interior design business in addition to her work as a modern art painter. Both websites draw on the same basic color palette and design aesthetic for brand identity. The interior design site features examples of her previous work and description of her services, and the artist site showcases her most recent paintings and upcoming art events.
CLOTHING DESIGNS BY LA FRED
Website Design/Development: www.lafred.com
Website design/development for a clothing pattern designer based in California. This site utilizes the osCommerce shopping cart, which was completely customized to match the look and feel of the site graphics. Customers can purchase La Fred patterns from the site, get information about sewing classes and retreats, sign up for a newsletter, and view a photo gallery of clients' garments created from La Fred patterns.
FILORAMO | TALSMA ARCHITECTS
Website design/home page: www.goodbuildings.com
Architecture firm Filoramo | Talsma, LLC and their construction company Ten Penny, LLC share this domain and site for their business. Their home page needed a fresh look for their feature in Dwell Magazine (Mar 2008). I quickly provided them with an updated home page design for the promotion that more prominently featured their work, mission statement, and contact information. A redesign of the remainder of their site is in progress.
GINKA PHOTOGRAPHY
Website design/home page: www.ginkaphoto.com
Web |
Logo design
Advertising, fashion and portrait photographer Ginka of Tennessee wanted to embark on a rebranding effort of her business. Previously a portrait and family photographer, her photography had taken a new direction towards more editorial, fashion and advertising work. With her guidelines of "simple, clean and white", I created this clean, spare, artistic website to showcase her photography. Due to the success of this project, I am currently in development for websites for two other photographers.
GINKA PHOTOGRAPHY
Website design/home page: www.ginkaphoto.com
Web | Logo design
A new logo was also part of the rebranding effort. The shape of the lowercase g became a design element for the website itself.
HIGHLAND PARK ANIMAL HOSPITAL
Website Design/Development: www.dallasdogandcat.com
Web |
Logo design |
Print
Five businesses belonging to a team of veterinarians were brought under one website "roof". Their previous websites for each business were vastly different, designed and maintained by different developers, and looked dated. With the new and improved design, two veterinary clinics, two boarding facilities and an adoption center each have their own mini-site within the main website, with distinct but related design elements. The existing domain names for the different clinic websites are now re-routed to the dallasdogandcat.com website.
The site was built using the Expression Engine content management system, so each clinic is able to manage their portion of the site themselves without knowledge of HTML. The main administrator can make edits to the entire site, and administrators in the individual clinics have access to edit only their portion of the site. Customers can request prescription refills online, register their pet for boarding, and view pets available for adoption.
HIGHLAND PARK ANIMAL HOSPITAL
Website Design/Development: www.dallasdogandcat.com
Web | Logo design |
Print
Highland Park Animal Hospital was changing the name of their facility from "Clinic" to "Hospital" and needed a fresh update to their logo to reflect a more serious hospital-like look. The running dog graphic from their existing logo was utilized in the new logo, for continuation of brand identity and customer recognition.
HIGHLAND PARK ANIMAL HOSPITAL
Website Design/Development: www.dallasdogandcat.com
Web |
Logo design | Print
To go along with the fresh website redesign, I created 3 brochures for the main clinics of this veterinarian group. The brochures share the look and feel of the website, and bring a consistent color palette and brand identity to all the businesses. A promotional refrigerator magnet was mailed out to all patients with the announcement of the new site.
JACKSBORO FIRST UNITED METHODIST CHURCH
Website Design/Development: www.jacksborofumc.org
This church based in Jacksboro, Texas wanted a content management system driven site they could update themselves. This site is based on the Joomla content management system and allows church staff to update photo galleries, monthly newsletters, calendars, and prayer requests.
LAKE HIGHLANDS TODAY
Website design/home page: www.lakehighlandstoday.com
This local neighborhood website features news, events, school and sports information for the Lake Highlands neighborhood of Dallas Texas. The site includes neighborhood news stories, real estate property search, calendar of events, interviews and profiles, community links, e-newsletters and sponsoring advertisers. A neighborhood topic discussion forum will be added in the near future.
This site is built on the Expression Engine content management system and will be updatable by Lake Highlands Today staff. The site was recently launched to rave reviews from community leaders.
NATALIE GRACE MUSIC
Website Design/Development: www.nataliegracemusic.com
Web |
MySpace Music page
Website design and development for rising young country music singer Natalie Grace from Nashville, Tennessee.
Site includes CD sales and a Flash music preview of her songs, as well as bio and photo gallery. I enabled her to sell her music on Amazon and iTunes, by getting her set up with the Tunecor independent music sales service. Future developments include a wikipedia entry, fan club signup, video gallery, and blog.
I also customized the graphics on her
MySpace Music page to reflect the aesthetic of her website. Please note that MySpace customizations are available to website development clients only.
NATALIE GRACE MUSIC
Website Design/Development: www.nataliegracemusic.com
Web |
MySpace Music page
Graphics on Natalie Grace's
MySpace Music page were customized to reflect the aesthetic of her website. Please note that MySpace customizations are available to website development clients only.
SWANZY HOMES
Website Design/Development
This builder of custom-designed homes in Weatherford, Texas needed a site to showcase their available homes and floor plans.
The site allowed users to view interior photos of existing homes, read testimonials from happy customers, find maps and directions to the neighborhoods where Swanzy Homes are built, and read about the standard features found in a Swanzy Home. Although Swanzy Homes has since closed their doors for reasons unrelated to their business, OSD was their agency of record for over 2 years.
TXU Energy
Design/development of promotional materials for web & print
Web |
State Fair of Texas project |
Equest project |
SpaceCenter Houston project
I created many different kinds of promotional materials for TXU Energy, including website landing pages, bill inserts, banners, counter cards, and other print materials. I also created several different mini-websites for various programs that tied in with their corporate website, such as the Energy Efficiency Services and Refer-A-Friend programs.
Here is an example of an form that would have been used on the TXU website for customers to set their communication preferences. Select one of the projects above to see examples of print work for TXU.
TXU Energy
Design/development of promotional materials for web & print
Web | State Fair of Texas project |
Equest project |
SpaceCenter Houston project
For the 2006 Texas State Fair, I created large-scale banners, flags, and posters for the TXU sponsorship of the dog shows and pig races in the Pan American Arena (rebranded TXU Energy Arena). Using an artist's graphic of Big Tex previously created for a promotional poster, I designed printed bill inserts, website landing pages, HTML emails, and a printed handout for this promotion.
TXU Energy
Design/development of promotional materials for web & print
Web |
State Fair of Texas project | Equest project |
SpaceCenter Houston project
For a special promotion, TXU Energy partnered with Equest, a therapeutic horseback riding organization serving children and adults with physical and developmental disabilities. For every customer that enrolled in a new energy plan, TXU would donate $25 to Equest. This promotion required an HTML email, website landing page, and 2-side printed card.
TXU Energy
Design/development of promotional materials for web & print
Web |
State Fair of Texas project |
Equest project | SpaceCenter Houston project
For this promotion, TXU would give free passes to SpaceCenter Houston, along with additional incentives, to any customer who enrolled in a new energy plan. The project involved a website landing page and 2-sided printed handout card.
